Recent Blog Posts
Tenon Secures Continued Investment to Accelerate Marketing Automation
Tenon is pleased to announce continued investment, supported by ServiceNow Ventures, High Alpha, and StepStone Group.
Using Purchase Patterns in Your CRM Data To Find Valuable CX Insights
A CRM serves as a living record of customer interactions, from early engagement to repeat purchases. The challenge isn't collecting data. It's using it.
How to Revolutionize Customer Experience with Unified Data
When your entire organization works from the same real-time customer data, the results are powerful.
A Guide To Creating Thoughtful, User-First SMS Marketing
SMS is a high-intent and high-impact channel, but a wrong move can carry outsized consequences. Today’s UX strategies need to be sophisticated and personalized.
How To Connect Service and Marketing Journeys for Better CX
Alignment breaks down when teams can’t see the same customer story. Learn how unified data changes that.
Maintaining Engagement While Avoiding SMS Marketing Fatigue
SMS fatigue occurs when subscribers receive excessive messages, irrelevant offers, or poorly timed notifications that disrupt their target audience's day.
How Tenon Transforms Corporate Communications on ServiceNow
Discover how Tenon streamlines internal communications on ServiceNow with targeted emails, SMS alerts, and real-time employee engagement insights.
13 Email A/B Testing Best Practices That Drive Results
Email success isn’t written in a subject line. It comes from knowing what resonates with your target audience and having the data to prove it.
11 SMS Segmentation Strategies That Drive Conversion
Targeted texts deliver relevant content, boost open rates, and generate lasting engagement.
SMS Marketing ROI Measurement: Turning Data into Growth
SMS remains one of the most powerful channels in the marketing mix.
SMS Compliance Roadmap for Enterprise Organizations
SMS marketing is one of the fastest ways for enterprises to connect with customers, but it’s also one of the most regulated.
Mastering Email Compliance: A Framework for Enterprises
Email marketing can deliver unmatched reach and ROI for enterprises.
Overcoming Email Fatigue: Tips To Reignite Your Audience
As one of the oldest digital marketing channels, email has proven its staying power. But that power comes with a price: audience fatigue.
How To Boost CX With Smart, Automated Email Triggers
One well-timed email can make or break your perception of a brand—and even whether you remain a customer at all.
Email Segmentation: 10 Best Practices That Drive Results
Segmentation helps you get your email campaigns right. It involves dividing your email subscribers into smaller lists based on certain criteria.
The Future of Email Marketing: 7 Key Trends to Know
Sending emails but can’t seem to register the desired conversion rates? You’re not alone.
How To Turn ServiceNow CRM Data Into Marketing Wins
When marketing teams underuse customer relationship management (CRM) data, the effects are immediate.
Unlock Better Audience Engagement Insights With CRM Data
CRM platforms contain a wealth of customer data, which you can use to refine your marketing strategy and build stronger customer relationships.
Leveraging CRM Data To Drive More Upsells and Cross-Sells
Selling to your existing customer base is one of the most efficient ways to grow your business.
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How To Make The Most of CRM Data for Lead Nurturing
Lead nurturing is about building relationships with potential customers by delivering timely, relevant content that guides them through their buyer’s journey.
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How To Improve Your Email Marketing With CRM Data
Discover how CRM data can enhance your email marketing strategy with better segmentation, automation, and personalization.
How To Build the Ultimate P&L Template for Enterprise Marketing Teams
Simplify financial tracking and learn how to create an effective P&L template for marketing teams. Monitor costs, revenue, and ROI with ease.
From Fragmented to Fully Connected: CRM for the Modern Enterprise
How Tenon + ServiceNow Unite Marketing, Sales, and Service
Email Automation Flow Examples for Retail, Tech, Finance & More
Explore industry-specific email automation flows for retail, tech, finance, and more. Learn best practices to boost engagement and maximize efficiency.
Building a MarTech Stack: Choosing Tools for Success
Discover how to build a MarTech stack that drives success.
8 Common Challenges in Marketing Automation and How To Overcome Them
Explore 8 common marketing automation challenges and expert strategies to overcome them.
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How to Consolidate Your Martech Stack Without Sacrificing Performance
Optimize your martech stack without losing power.
9 Best Enterprise Marketing Platforms to Scale Operations & Drive Growth
Compare the 9 best enterprise marketing platforms designed to boost efficiency.
From Campaign Chaos to Marketing Clarity
Align your team and accelerate results with mindful marketing
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Driving Short-Term Growth: Essential Strategies for CMOs
Solutions to increase revenue and realize marketing goals
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Better Together: The ROI of CMO and CIO Collaboration
How unified systems can boost your Marketing and IT efficiency.
Tenon Tip: Reflect, Refocus, Then Run.
To drive lasting marketing success, we need to slow down, so we can speed up.
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Discover the Power of ServiceNow: A Game-Changer for Enterprise Marketers
Learn how the Now Platform transforms work across the enterprise.
Consolidation for Success: A CIO Story
Achieve operational efficiency, cost savings, and more.
Unlock the Benefits of Building an Application on the ServiceNow Store
Amplify your success through a thriving partner ecosystem.
The Next Frontier: The CMO + CIO Connection
It's time to collaborate for shared alignment, security, and success.
Panasonic Avionics Chooses ServiceNow CRM & Tenon Over Salesforce & Pardot
With Tenon & ServiceNow, Panasonic Avionics created a single source of truth for customer data, eliminated integration overhead, & accelerated speed to market.
AVASOFT Modernizes CRM and Marketing Automation with Zeb, Tenon, and ServiceNow
Read how AVASOFT has streamlined its lead-to-opportunity process with ServiceNow CRM and Tenon
Novomatic Levels Up Customer Engagement with Tenon & ServiceNow CRM
Read how this gaming technology leader unified customer engagement with Tenon Marketing Automation + ServiceNow CRM
UGG Unifies BSS Platform with Tenon, Aria, and ServiceNow
Read how UGG is replacing legacy systems with a fully integrated platform built for agility, automation, and customer-centric growth.
Financial Services Leader Streamlines Customer Engagement with Tenon & ServiceNow
Read how this strategic move unified the complete front office with Tenon Marketing Automation and ServiceNow CRM
MCNC Connects the Front Office with Tenon and ServiceNow
Learn how MCNC used Tenon and ServiceNow to connect front-office operations across marketing, sales, and support
A Blueprint for Enterprise Transformation: Summit 7’s Success with Tenon
See how Tenon and ServiceNow helped Summit 7 transform their enterprise operations.
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From Insights to Upsell–Tenon's Unified Retail Strategy Maximizes Earnings.
See how Tenon integrates and automates the marketing processes in a transaction-heavy industry like retail.
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How to Use CRM Data to Power Smarter Market Segmentation: A Guide
How to harness CRM data for marketing segmentation.
Your Guide to Campaign Confetti
Download our free guide to kickstart your path to campaign confetti!
One Platform. One Unified Customer Journey. Connected at Last.
Marketing Automation, Built on ServiceNow.
From Lead to Lease
Transform the Property Management Journey with Tenon and ServiceNow
Turn ServiceNow Insights into SMS Engagement
See how Tenon SMS creates customer engagement using real-time ServiceNow data
UGG Selects Tenon, Aria, and ServiceNow to Power Next-Generation BSS Platform
UGG Selects Tenon, Aria, and ServiceNow to Power Next-Generation BSS Platform
Tenon + The Whole Group: Supercharge Your Lead to Cash Lifecycle
A partnership to boost marketing functionality and operational efficiency
Tenon Unveils Solution for Enterprise Marketers in Partnership with ServiceNow and High Alpha
Discover a new solution built just for enterprise marketers.
Tenon + Sneeyeg: A Perfect Partnership for Telco & Tech
Maximizing marketing ROI and accelerating revenue growth
Announcing Tenon's $8M Series A
Building the future of end-to-end marketing excellence
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Tenon Attracts $3M in Seed Funding from ServiceNow and High Alpha
Learn about Tenon, a revolutionary marketing work solution.
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