How to Use CRM Data to Power Smarter Market Segmentation: A Guide

How to Use CRM Data to Power Smarter Market Segmentation: A Guide

With modern customers increasingly demanding personalized experiences, businesses can’t afford to use generic messaging. Whether you’re in retail, manufacturing, finance, or even healthcare, customers expect things to be tailored to their needs and preferences—from messages to product offers and beyond.
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That’s why marketing segmentation has become so vital: It facilitates better targeting and sets the stage for personalization, improving engagement and maximizing marketing return on investment (ROI).
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But market segmentation is no walk in the park— especially if you don’t have the right data.
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One of the biggest challenges in segmentation is the reliance on siloed or outdated data. Without a complete and up-to-date visual of the customer journey, you
may create superficial market segments that don’t truly capture your target audience, causing marketing campaigns to fall flat.
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It can also be difficult to scale segmentation as your business grows or as customer preferences evolve, resulting in missed opportunities and poor conversion rates. This is why companies are turning to customer relationship management (CRM) solutions. With CRM data, you get a clear picture of who your customers are, what they do, and what they need or want—valuable ingredients for effective segmentation.
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In this ebook, we dive into market segmentation and CRM data, exploring the what, why, and how of segmentation, the value of CRM data, and how to harness CRM data for marketing segmentation. Download the guide to understand how smarter market segments, seamless personalization scaling, and continuous campaign refinement unlocks better ROI.

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