Tenon Blog

Recent Blog Posts

Email Marketing Trends for High-Performing Teams Today

Sending emails but can’t seem to register the desired conversion rates? You’re not alone.

Marketing Operations

Content Marketers

Marketing Leaders

Product Marketers

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CRM Data Analysis: Turn ServiceNow Data Into More Wins

When marketing teams underuse customer relationship management (CRM) data, the effects are immediate.

Marketing Leaders

Marketing Operations

Product Marketers

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8 Problems with Marketing Automation and How to Fix Them

Explore 8 common marketing automation challenges and expert strategies to overcome them.

Marketing Operations

Marketing Leaders

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Martech Stack Consolidation Without Performance Loss

Optimize your martech stack without losing power.

Marketing Operations

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Why AI Marketing Automation Needs Unified CRM Data

AI-driven marketing automation is marketing execution that uses machine learning and real-time decisioning to continuously adjust.

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Why Customer Lifecycle Marketing Fails Without a Unified CRM

Customer lifecycle marketing is the practice of tailoring messaging, timing, and channel to where each customer is in their relationship with your business.

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CRM-Native Email Protects Sender Reputation, MAPs Don't

A suppression flag set in your CRM does nothing to protect a contact if it doesn’t reach the platform sending the email. Learn what you can do about it.

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How to Overcome Email Fatigue and Reignite Readers

As one of the oldest digital marketing channels, email has proven its staying power. But that power comes with a price: audience fatigue.

Content Marketers

Corporate Communications

Marketing Leaders

Product Marketers

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How to Improve Email Marketing With CRM Data

Discover how CRM data can enhance your email marketing strategy with better segmentation, automation, and personalization.

Marketing Leaders

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Marketing Automation Best Practices for ServiceNow Teams

Marketing automation best practices are the architectural and tactical decisions that determine whether campaigns run efficiently at enterprise scale.

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Email Marketing Compliance for Enterprise Teams Guide

Email marketing can deliver unmatched reach and ROI for enterprises.

Content Marketers

Corporate Communications

Marketing Leaders

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Email Segmentation: Best Practices That Drive Results

Segmentation helps you get your email campaigns right. It involves dividing your email subscribers into smaller lists based on certain criteria.

Content Marketers

Marketing Leaders

Marketing Operations

Product Marketers

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27 Email Automation Flow Examples by Industry

Explore industry-specific email automation flows for retail, tech, finance, and more. Learn best practices to boost engagement and maximize efficiency.

Marketing Operations

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Enterprise SMS Marketing Compliance Roadmap

SMS marketing is one of the fastest ways for enterprises to connect with customers, but it’s also one of the most regulated.

Marketing Leaders

Marketing Operations

Content Marketers

Corporate Communications

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AI agents for marketing: Top use cases and examples

An AI marketing agent converts changing customer signals into coordinated, governed campaign actions rather than stopping at a recommendation.

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Where Does Agentic AI Fit in Marketing Ops?

Agentic AI fits best in marketing operations workflows where decisions occur frequently, the permitted actions are bounded, and teams can measure success.

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Where Does Agentic AI Fit in Your Martech Stack?

Agentic AI is built for adaptive goal pursuit, generative AI for on-request output creation. It supports more adaptive campaign orchestration and drive success.

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P&L Template for Enterprise Marketing Teams

Simplify financial tracking and learn how to create an effective P&L template for marketing teams. Monitor costs, revenue, and ROI with ease.

Marketing Leaders

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9 Best Enterprise Marketing Platforms: CRM Fit Guide

Compare the 9 best enterprise marketing platforms designed to boost efficiency.

Marketing Leaders

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Building a MarTech Stack: An Enterprise Guide

Discover how to build a MarTech stack that drives success.

Marketing Leaders

Marketing Operations

Product Marketers

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Agentic AI Is Reshaping Marketing Personalization in CRM

Unified data, governed workflows, and the right platform surface area separate durable personalization from another proof of concept that never scales.

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ServiceNow CRM Makes Marketing Attribution Easier to Trust

Native marketing attribution in CRM connects touchpoints directly to contact, opportunity, and account records, which can make reporting more trustworthy.

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What Counts as CRM When Every Touchpoint Matters?

"Customer relationship management," or CRM, has outgrown its original definition. And most enterprise CRMs don't live up to modern CRM standards.

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Mastering Marketing Lead Management with Agentic AI

Agentic AI-powered tools can be a life-changing investment for teams that are managing multiple campaigns or product lines simultaneously.

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The Hidden Costs of CRM Data Fragmentation for Growth

As your business grows, fragmented data gets harder to manage. Every new addition to your marketing process adds another layer of complexity.

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Why Marketing Leaders Are Consolidating Automation Into Their CRM

Consolidating your tech stack can make revenue attribution easier to help you bridge the proof gap.

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Email & SMS Compliance: Build an Audit-Ready System, Not Just A Policy

When you trust antiquated tools and scattered records for email and SMS marketing compliance, you take on real business risk.

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Tenon Secures Continued Investment to Accelerate Marketing Automation

Tenon is pleased to announce continued investment, supported by ServiceNow Ventures, High Alpha, and StepStone Group.

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How to Revolutionize Customer Experience with Unified Data

When your entire organization works from the same real-time customer data, the results are powerful.

Marketing Operations

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Using Purchase Patterns in Your CRM Data To Find Valuable CX Insights

A CRM serves as a living record of customer interactions, from early engagement to repeat purchases. The challenge isn't collecting data. It's using it.

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A Guide To Creating Thoughtful, User-First SMS Marketing

SMS is a high-intent and high-impact channel, but a wrong move can carry outsized consequences. Today’s UX strategies need to be sophisticated and personalized.

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How To Connect Service and Marketing Journeys for Better CX

Alignment breaks down when teams can’t see the same customer story. Learn how unified data changes that.

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Maintaining Engagement While Avoiding SMS Marketing Fatigue

SMS fatigue occurs when subscribers receive excessive messages, irrelevant offers, or poorly timed notifications that disrupt their target audience's day.

Content Marketers

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How Tenon Transforms Corporate Communications on ServiceNow

Discover how Tenon streamlines internal communications on ServiceNow with targeted emails, SMS alerts, and real-time employee engagement insights.

Corporate Communications

Marketing Leaders

Marketing Operations

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13 Email A/B Testing Best Practices That Drive Results

Email success isn’t written in a subject line. It comes from knowing what resonates with your target audience and having the data to prove it.

Marketing Leaders

Marketing Operations

Content Marketers

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11 SMS Segmentation Strategies That Drive Conversion

Targeted texts deliver relevant content, boost open rates, and generate lasting engagement.

Content Marketers

Marketing Operations

Marketing Leaders

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SMS Marketing ROI Measurement: Turning Data into Growth

SMS remains one of the most powerful channels in the marketing mix.

Content Marketers

Marketing Leaders

Marketing Operations

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How To Boost CX With Smart, Automated Email Triggers

One well-timed email can make or break your perception of a brand—and even whether you remain a customer at all.

Content Marketers

Event + Field Marketers

Marketing Leaders

Marketing Operations

Product Marketers

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Unlock Better Audience Engagement Insights With CRM Data

CRM platforms contain a wealth of customer data, which you can use to refine your marketing strategy and build stronger customer relationships.

Marketing Leaders

Marketing Operations

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How To Make The Most of CRM Data for Lead Nurturing

Lead nurturing is about building relationships with potential customers by delivering timely, relevant content that guides them through their buyer’s journey.

Content Marketers

Corporate Communications

Marketing Leaders

Product Marketers