Intelligence That Drives Action

Use AI to work smarter across marketing—from building audiences and prioritizing leads to automating workflows and creating personalized content.

AI-assisted audience builder in Tenon marketing automation
TARGET

Build marketing audiences faster with AI  

Describe the audience you want in plain language, and AI turns it into a targeted segment using the customer data already in ServiceNow. Marketers get to the right list in seconds without learning query logic or waiting on ops.

  • Natural-language prompts become audience segments
  • Built on live ServiceNow customer data
  • Review and fine-tune AI-built segments before you send
  • Faster turnaround for campaign requests
CREATE

Create AI-assisted content that resonates

Generate and refine email copy and other marketing content with generative AI built right into the email builder. Draft a first version, adjust the tone, or try variations without leaving Tenon or pasting into another tool.

  • Draft and refine email content in the builder
  • Generate subject line and copy variations to test
  • Keep content on brand with templates and Brand Kit
Use generative AI to build marketing content
Turn ServiceNow AI insights into Tenon action
AUTOMATE

Turn AI insights into marketing actions

Use AI skills and agents on the ServiceNow AI Platform to automate customer-specific marketing workflows. Insights from across sales and service can kick off the right marketing action automatically.

  • AI skills and agents built for marketing workflows
  • Act on signals from across ServiceNow
  • Automate routine marketing tasks end to end
  • Extend with your organization's own ServiceNow AI

AI Capabilities for

marketing-calendar-icon

Content Marketers

Easily create and deploy content with AI that drives results.

managers-icon

Digital Marketers

Build AI-assisted audiences to target your best contacts.

marketing-ops-icon

Marketing Ops

Streamline your marketing efforts with AI tools that simplify execution.

Recent Blog Posts

AI agents for marketing: Top use cases and examples

An AI marketing agent converts changing customer signals into coordinated, governed campaign actions rather than stopping at a recommendation.

No items found.
Article
Read Blog Post

Where Does Agentic AI Fit in Marketing Ops?

Agentic AI fits best in marketing operations workflows where decisions occur frequently, the permitted actions are bounded, and teams can measure success.

No items found.
Article
Read Blog Post

Where Does Agentic AI Fit in Your Martech Stack?

Agentic AI is built for adaptive goal pursuit, generative AI for on-request output creation. It supports more adaptive campaign orchestration and drive success.

No items found.
Article
Read Blog Post

Discover the Future of Marketing Automation

See how you can align your team, accelerate work, and maximize your marketing impact with Tenon.

Request a Demo

Marketing team having a meeting regarding future campaigns