Intelligence That Drives Action

Use AI to work smarter across marketing—from building audiences and prioritizing leads to automating workflows and creating personalized content.

AI-assisted audience builder in Tenon marketing automation
TARGET

Build marketing audiences faster with AI  

Turn natural-language prompts into targeted audience segments using the customer data already in ServiceNow.

CREATE

Create AI-assisted content that resonates

Generate and refine email copy and other marketing content faster with generative AI built into your workflow.

Use generative AI to build marketing content
Turn ServiceNow AI insights into Tenon action
AUTOMATE

Turn AI insights into marketing actions

Use AI skills and agents to automate customer-specific marketing workflows leveraging the ServiceNow AI Platform.

AI Capabilities for

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Content Marketers

Easily create and deploy content with AI that drives results.

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Digital Marketers

Build AI-assisted audiences to target your best contacts.

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Marketing Ops

Streamline your marketing efforts with AI tools that simplify execution.

Recent Blog Posts

AI agents for marketing: Top use cases and examples

An AI marketing agent converts changing customer signals into coordinated, governed campaign actions rather than stopping at a recommendation.

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Where Does Agentic AI Fit in Marketing Ops?

Agentic AI fits best in marketing operations workflows where decisions occur frequently, the permitted actions are bounded, and teams can measure success.

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Where Does Agentic AI Fit in Your Martech Stack?

Agentic AI is built for adaptive goal pursuit, generative AI for on-request output creation. It supports more adaptive campaign orchestration and drive success.

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Discover the Future of Marketing Automation

See how you can align your team, accelerate work, and maximize your marketing impact with Tenon.

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