Turn Activity Into Actionable Insights

Capture meaningful website interactions and understand how visitors engage across your digital experiences.

track

Monitor Visitor Engagement

See how visitors interact with your website, from the pages they view to the content they engage with and the conversions they complete. Web Tracking captures the signals that show interest, so you know which topics and offers are pulling people in.

  • Page views, content engagement, and conversion activity
  • Track activity across your site and Tenon landing pages
  • Spot high-interest pages and content
  • Respect visitor consent and privacy preferences
Connect

Link Activity to Customer Records

Connect web behavior to leads and contacts in ServiceNow for a full view of the customer journey. When a known contact visits your pricing page or reads a product guide, that activity sits next to their sales and service history.

  • Web activity tied to ServiceNow lead and contact records
  • Sales and service see the same engagement history as marketing
  • One timeline of digital and offline interactions
OPTIMIZE

Improve Marketing Performance

Put engagement signals to work across your campaigns. Use web activity to refine targeting, personalize outreach, trigger timely follow-up, and focus effort on the accounts showing the most interest.

  • Build audiences based on pages visited or content viewed
  • Trigger journeys when a contact hits a high-intent page
  • Prioritize engaged leads for sales follow-up
  • Measure which content drives conversions

Web Tracking for

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Content Marketers

Deliver compelling email content that resonates with your audiences.

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Digital Marketers

Effortlessly create and deploy captivating emails that drive results.

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Marketing Ops

Streamline your marketing efforts with efficient tools that drive actionable results.

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See how you can align your team, accelerate work, and maximize your marketing impact with Tenon.

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Common FAQs

Who is Tenon’s Email Marketing best suited for?

Tenon’s Email Marketing is tailor-made for enterprise marketing teams that already use ServiceNow and want email capabilities deeply connected to their customer data ecosystem. It’s especially valuable for organizations focused on improving deliverability, bypassing spam filters, and engaging audiences with personalized messaging, all while staying natively integrated with ServiceNow. 

How does Tenon’s drag-and-drop designer work? 

Tenon’s drag-and-drop designer removes the technical heavy lifting from creating high-impact emails. Choose from pre-built content blocks, drag them onto your canvas, and customize each element to fit your brand—no coding required. The intuitive interface makes it easy to design polished, personalized emails using real customer data from your ServiceNow system. 

How does Tenon work with ServiceNow? 

Since Tenon is built on the ServiceNow platform, everything connects seamlessly. You get the power of your existing infrastructure, security protocols, and user permissions wrapped in a marketing-friendly interface. No complex implementations or data sync headaches—just one smooth system built for execution.

Does Tenon support multi-channel marketing campaigns?

Yes. Tenon goes beyond single-channel marketing, giving you a unified way to run campaigns across multiple touchpoints. Segment and engage your audience with tactics like email and SMS, all managed from one central hub.

Can Tenon help with email deliverability? 

Absolutely. Tenon includes built-in features that help improve deliverability and keep your emails out of spam folders. The system monitors key factors like sender authentication, content quality, and sending patterns to protect your sender reputation. You also get detailed reports to track delivery rates, performance trends, and engagement metrics, so you can keep improving with every campaign. 

What kind of support does Tenon offer for email marketing users?

We’re here to help you succeed. You’ll get dedicated onboarding to help your team hit the ground running