UGG Unifies BSS Platform with Tenon, Aria, and ServiceNow

Unsere Grüne Glasfaser (UGG), a joint venture between Telefónica and Allianz, is bringing high-speed fiber connectivity to rural Germany. To support rapid expansion, UGG needed to modernize its business support systems (BSS) with a scalable, SaaS-based solution that could streamline operations and enhance customer engagement.

By selecting Aria Billing Cloud, ServiceNow CRM, and Tenon Marketing Automation, UGG is replacing legacy systems with a fully integrated platform built for agility, automation, and customer-centric growth.

The Challenge

UGG’s rapid growth, fueled by acquisitions and new partnerships, exposed the limitations of legacy BSS systems. Manual processes, siloed tools, and disconnected data created bottlenecks that slowed time to market, increased complexity, and limited the company’s ability to scale effectively.

• Legacy systems hindered scalability and operational efficiency.
• Manual workflows delayed billing, customer engagement, and reporting.
• Disconnected sales, service, and marketing systems reduced visibility into the customer journey.

The Solution

UGG selected a best-of-breed SaaS stack combining:

• Aria Billing Cloud for high-volume, usage-based billing automation.
• ServiceNow CRM for unified customer lifecycle management and AI-powered workflows.
• Tenon Marketing Automation, built natively on ServiceNow, to orchestrate campaigns, segment audiences, and deliver timely, personalized engagement across channels.

Together, this integrated platform enables UGG to align marketing, sales, service, and billing on a single foundation—removing bottlenecks, reducing complexity, and positioning the company for rapid expansion

The Impact

Streamlined Operations
A unified platform replaces legacy processes with agile, automated workflows that scale alongside business growth.

Data-Driven Engagement
Real-time insights from ServiceNow and Tenon fuel personalized, timely communications across the customer journey.

Customer-Centric Growth
Seamless integration between billing, CRM, and marketing ensures UGG can deliver superior customer experiences and accelerate its expansion goals.
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