Tenon Articles

Recent Blog Posts

Email & SMS Compliance: Build an Audit-Ready System, Not Just A Policy

When you trust antiquated tools and scattered records for email and SMS marketing compliance, you take on real business risk.

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Tenon Secures Continued Investment to Accelerate Marketing Automation

Tenon is pleased to announce continued investment, supported by ServiceNow Ventures, High Alpha, and StepStone Group.

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How to Revolutionize Customer Experience with Unified Data

When your entire organization works from the same real-time customer data, the results are powerful.

Marketing Operations

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Using Purchase Patterns in Your CRM Data To Find Valuable CX Insights

A CRM serves as a living record of customer interactions, from early engagement to repeat purchases. The challenge isn't collecting data. It's using it.

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A Guide To Creating Thoughtful, User-First SMS Marketing

SMS is a high-intent and high-impact channel, but a wrong move can carry outsized consequences. Today’s UX strategies need to be sophisticated and personalized.

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How To Connect Service and Marketing Journeys for Better CX

Alignment breaks down when teams can’t see the same customer story. Learn how unified data changes that.

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Maintaining Engagement While Avoiding SMS Marketing Fatigue

SMS fatigue occurs when subscribers receive excessive messages, irrelevant offers, or poorly timed notifications that disrupt their target audience's day.

Content Marketers

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How Tenon Transforms Corporate Communications on ServiceNow

Discover how Tenon streamlines internal communications on ServiceNow with targeted emails, SMS alerts, and real-time employee engagement insights.

Corporate Communications

Marketing Leaders

Marketing Operations

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13 Email A/B Testing Best Practices That Drive Results

Email success isn’t written in a subject line. It comes from knowing what resonates with your target audience and having the data to prove it.

Marketing Leaders

Marketing Operations

Content Marketers

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11 SMS Segmentation Strategies That Drive Conversion

Targeted texts deliver relevant content, boost open rates, and generate lasting engagement.

Content Marketers

Marketing Operations

Marketing Leaders

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SMS Compliance Roadmap for Enterprise Organizations

SMS marketing is one of the fastest ways for enterprises to connect with customers, but it’s also one of the most regulated.

Marketing Leaders

Marketing Operations

Content Marketers

Corporate Communications

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SMS Marketing ROI Measurement: Turning Data into Growth

SMS remains one of the most powerful channels in the marketing mix.

Content Marketers

Marketing Leaders

Marketing Operations

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Mastering Email Compliance: A Framework for Enterprises

Email marketing can deliver unmatched reach and ROI for enterprises.

Content Marketers

Corporate Communications

Marketing Leaders

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Overcoming Email Fatigue: Tips To Reignite Your Audience

As one of the oldest digital marketing channels, email has proven its staying power. But that power comes with a price: audience fatigue.

Content Marketers

Corporate Communications

Marketing Leaders

Product Marketers

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How To Boost CX With Smart, Automated Email Triggers

One well-timed email can make or break your perception of a brand—and even whether you remain a customer at all.

Content Marketers

Event + Field Marketers

Marketing Leaders

Marketing Operations

Product Marketers

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Email Segmentation: 10 Best Practices That Drive Results

Segmentation helps you get your email campaigns right. It involves dividing your email subscribers into smaller lists based on certain criteria.

Content Marketers

Marketing Leaders

Marketing Operations

Product Marketers

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The Future of Email Marketing: 7 Key Trends to Know

Sending emails but can’t seem to register the desired conversion rates? You’re not alone.

Marketing Operations

Content Marketers

Marketing Leaders

Product Marketers

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How To Turn ServiceNow CRM Data Into Marketing Wins

When marketing teams underuse customer relationship management (CRM) data, the effects are immediate.

Marketing Leaders

Marketing Operations

Product Marketers

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Unlock Better Audience Engagement Insights With CRM Data

CRM platforms contain a wealth of customer data, which you can use to refine your marketing strategy and build stronger customer relationships.

Marketing Leaders

Marketing Operations

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How To Make The Most of CRM Data for Lead Nurturing

Lead nurturing is about building relationships with potential customers by delivering timely, relevant content that guides them through their buyer’s journey.

Content Marketers

Corporate Communications

Marketing Leaders

Product Marketers

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Leveraging CRM Data To Drive More Upsells and Cross-Sells

Selling to your existing customer base is one of the most efficient ways to grow your business.

Marketing Leaders

Product Marketers

Corporate Communications

Content Marketers

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How To Improve Your Email Marketing With CRM Data

Discover how CRM data can enhance your email marketing strategy with better segmentation, automation, and personalization.

Marketing Leaders

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How To Build the Ultimate P&L Template for Enterprise Marketing Teams

Simplify financial tracking and learn how to create an effective P&L template for marketing teams. Monitor costs, revenue, and ROI with ease.

Marketing Leaders

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From Fragmented to Fully Connected: CRM for the Modern Enterprise

How Tenon + ServiceNow Unite Marketing, Sales, and Service

Marketing Leaders

Marketing Operations

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Email Automation Flow Examples for Retail, Tech, Finance & More

Explore industry-specific email automation flows for retail, tech, finance, and more. Learn best practices to boost engagement and maximize efficiency.

Marketing Operations