Generative AI: Creating Effective Content

Generative AI is a powerful ability found within Tenon that can help you create and enhance content for more effective communication and information gathering. To ensure high-quality output and maximize reach, it is important to follow these best practices when leveraging Gen AI as part of your marketing content creation:

1. Start with a Clear Objective
   
   • Before using AI to generate or modify content, define the purpose of your communication. A focused objective will help the AI generate more relevant and effective content. The language for a product promotion is different from a nurture campaign. A clearly defined objective gives the AI a proper framework to execute from.
2. Use Specific Prompts
   
   • Provide detailed input to guide the AI. For instance, instead of saying “Write an email about our product”, you could say “Create a promotional email introducing our new analytics tool, highlighting benefits like faster insights and robust data access.”
3. Maintain Brand Voice
   
   • Review and edit the AI-generated written and/or visual content to ensure it aligns with your company’s brand kit, tone of voice, and writing style. Messaging that seems incongruent from what recipients are used to will have an adverse impact on engagement.
4. Keep Written Content Concise and Actionable
   
   • Use short paragraphs, bullet points, and strong calls-to-action. Make sure the generated content clearly communicates the next steps for your audience.
5. Review Content for Accuracy and Compliance
   
   • AI may occasionally generate inaccurate or inappropriate content. Always verify facts, product details, and ensure compliance with legal and privacy standards. In addition, make sure to include alt text for all AI generated images for accessibility.

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