Ebook: Untapped Potential: What Marketers Can Do With CRM Data

You don’t need another tool.
You need the data you already have.

Most marketing teams use only a third of the martech they own, while valuable customer data like sales notes, service tickets, and product usage sits untouched in the CRM. This eBook from Tenon shows how to turn that data into smarter campaigns and measurable revenue, without adding to your stack.

What you’ll learn:

• ‍Owned vs. inherited data: How data from sales, service, and product adds richer context to your marketing engagement data.‍
• 5 ways to put CRM data to work: Sharper segments, sales and service alignment, real-time signals, reactive journeys, and smarter measurement.‍
• How to turn signals into action: Use fields like ticket type, last contact date, and opportunity status as automated campaign triggers.‍
• Which journeys to automate first: Onboarding, renewal, re-engagement, and lead nurture flows that respond to customer behavior.‍
• How to defend your budget: Connect engagement metrics to pipeline, revenue, adoption, and retention.
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