Tenon is seamlessly integrated with the ServiceNow platform, empowering marketers to deliver impactful SMS communications. Brand consistency and operational efficiency is key to harnessing the full potential of your SMS channel.

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Top tips for maximizing the value of your SMS messages

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Secure Explicit Consent

• Obtain clear consent from each recipient you plan to send SMS communications. Use journey builder and signup form processes to confirm interest in SMS via keyword opt-in, ensuring compliance with mobile carrier and government regulations. Consent records can be updated as received for both opt-ins and opt-outs by Tenon within a corresponding recipient’s ServiceNow record, helping you maintain a high sender reputation score.
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Personalize Your Messages

• Leverage your ServiceNow customer data inside Tenon to tailor your messages for each recipient so that they resonate. Our complex filtering allows you to create audiences based on demographics, behaviors, engagement levels…anything you know about a recipient’s record can be used to fine tune your send strategy.
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Automate Key Campaigns

Journey Builder allows you to send timely and relevant messages for events which are reoccurring within your business. A few examples:

• Welcome messages
• Renewal reminders
• Moving up tiers within lead scoring

Craft Concise Content

• SMS messages for companies, like for personal use, are most effective if they are brief and to the point. Clarity is crucial. With Automate’s previewer and dynamic content capabilities, you can ensure you get the main point across while seeing how short or long your message is as you build, allowing you to fine-tune accordingly.
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Include Clear Calls-To-Action

• Every message should guide the recipient towards a specific action. That could be signing up for an event, visiting a curated landing page, contacting a sales or customer representative.
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Maintain Brand Consistency

• Ensure all SMS communications align with your brand’s voice and style. Use Automate’s SMS Sender Profiles to ensure the right branding leads off each SMS communication.
• For all communications configured within your Automate instance, they should flow together. A landing page, an email, and an SMS should have brand messaging that fits together.
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Respect Timing and Frequency

• Be mindful of when and how often you send SMS messages, as this form of communication is seen as more personal by most recipients relative to receiving emails.
• Send messages during times recipients would expect to receive business related messages. Tenon helps you do this by enforcing quiet hours, allowing you to schedule SMS messages to be delivered during optimal times.
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Provide Easy Opt-Out Options

• It is important to provide the recipient with an easy option to opt-out of messaging. This can be scary, but if your content is relevant to each recipient, your opt-out rate should remain low.
• If a person does opt-out, Tenon will update the consent field of the corresponding record.
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Optimize Performance

• Regularly analyze SMS message metrics to assess what’s working. Especially for Journeys, fine-tuning content is critical to achieve your communication goals involving SMS messages.

By adhering to these best practices and utilizing Tenon's thoughtful features, you can execute effective SMS marketing messages that drive engagement while upholding your company’s integrity.