Agile Marketing: Deliver Greater Results in Less Time

Discover the Advantages of Agile Marketing

Marketing teams today face more pressure than ever to deliver results quickly. This fast-paced environment demands a nimble approach to project management that can adapt to new requirements and opportunities on the fly. Enter Agile Marketing. 

Agile Marketing applies the principles of Agile software development to marketing project management. This means taking an iterative, incremental approach to launching campaigns and projects rather than extensive upfront planning.

The key benefits of Agile Marketing include:

Increased Flexibility

Agile allows you to respond swiftly to changes in the market or feedback from customers. Plans can be adjusted dynamically versus following a rigid, long-term strategy.

Improved Collaboration

Cross-functional teams work closely together in Agile, breaking down silos and enhancing transparency. These self-contained teams can complete all the work that is needed to get a new project into the market.

Higher Efficiency

Agile teams focus on launching campaigns quickly and then improving them based on data and customer input. This fail-fast approach prioritizes testing over perfection.

Enhanced Accountability

Agile teams commit to clear metrics and track progress in short sprints, ensuring accountability. Leadership can easily understand team performance and teams can provide feedback to avoid burnout.

So how can your marketing team get started with Agile? It all begins with adopting Agile project management tools and practices designed for marketing workflows.

Here are some key steps:

1. Break Projects Into Manageable Sprints

A sprint is typically 1-4 weeks long and concludes with a deliverable. Make sure that at the end of the sprint you have something that you can deliver to your market. 

2. Hold Daily Standups

Quick 15-minute meetings where the team discusses the current sprint progress, risks, and blockers. Use this time to keep everyone on the same page.

Some organizations seek daily standups while others prefer weekly. Maybe your organization’s cadence is somewhere in between.

3. Use Agile Boards to Visualize Workflows

Kanban boards with columns for backlogs, in-progress, blocked, completed, etc. help teams focus.

4. Retrospect After Sprints

Look at what worked well and what needs improving. A key tenet of Agile Marketing is continuous improvement. Use this time to find ways to make your process better.

5. Prioritize with the Backlog

Maintain a ranked backlog of marketing work that builds over time. Pull highest-priority items into upcoming sprints.

6. Iterate Based on Feedback

Leverage continuous delivery, testing, and customer input to refine your deliverables in each sprint cycle. 

7. Automate Reporting

Track key metrics like velocity, burndown, employee sentiment, and cycle time to see progress over time. 

8. Foster Culture Change

Adopt Agile values around collaboration, adaptability, and transparency.

With the right tools and mindset shifts, Agile Marketing done right can transform how your marketing team operates. This iterative approach enables you to delight customers in entirely new ways.

Try Agile Marketing today and see the benefits firsthand — it's an all-inclusive solution for marketing success.

Tenon, Marketing Work Management for Enterprise Teams

Tenon is a Work Management solution developed exclusively for Marketers. We provide a single space for marketing teams to organize and collaborate on campaigns, projects, and tasks so everyone stays in the loop from start to finish. Built on ServiceNow, we're powered by a platform already used by IT, HR, Finance, and Customer Service, so your company can collaborate and get work done like never before.

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