Drive Work Forward with Marketing Insights

Gain a clear picture of your team’s impact with marketing metrics.

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Optimize Marketing Work with Dynamic Data

Empower your marketing team to enhance processes and drive impact with a clear picture of campaign progress and results.

Marketing Insights for

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Marketing Leaders

Use clear insights to understand capacity planning, ROI, and the work that drives success.

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Marketing Managers

Give marketing managers the ability to understand their team’s work and manage priorities with ease.

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Marketing Ops

Make reporting easier and more accessible for everything from weekly stats to critical board decks.

Recent Blog Posts

How To Boost CX With Smart, Automated Email Triggers

One well-timed email can make or break your perception of a brand—and even whether you remain a customer at all.

Content Marketers
Event + Field Marketers
Marketing Leaders
Marketing Operations
Product Marketers
Marketing coworkers
Article
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Email Segmentation: 10 Best Practices That Drive Results

Segmentation helps you get your email campaigns right. It involves dividing your email subscribers into smaller lists based on certain criteria.

Content Marketers
Marketing Leaders
Marketing Operations
Product Marketers
Marketing Coworkers
Article
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From Fragmented to Fully Connected: CRM for the Modern Enterprise

How Tenon + ServiceNow Unite Marketing, Sales, and Service

Marketing Leaders
Marketing Operations
IT
CRM: Marketing, Sales, Customer Service Working Together
Article
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Discover the Future of Marketing Automation

See how you can align your team, accelerate work, and maximize your marketing impact with Tenon.

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Common FAQs

How can Tenon’s Marketing Insights improve my team’s efficiency?

Tenon’s marketing insights turns your data into visual stories, so it’s easy to see what’s working and where to focus next. You’ll get a clear view of campaign progress and performance without stitching together reports from multiple systems. No more scrambling for high-stakes board presentations or toggling between screens during quick check-ins.

What kind of marketing metrics does Tenon track?

Tenon tracks the metrics that matter most to marketing leaders: campaign performance, resource utilization, budget spend, and return on investment (ROI). By connecting metrics directly to ServiceNow, Tenon helps you demonstrate how your marketing impacts pipeline, revenue, and the full customer lifecycle, from first click to closed deal.

How does Tenon unify marketing insights with ServiceNow?

Since Tenon is built right on the ServiceNow platform, it brings marketing, sales, and customer service data into one place. It translates raw data into marketer-friendly dashboards and insights, so your team can make faster, more informed decisions without wrestling with spreadsheets.

How does Tenon help with reporting?

Tenon turns reporting headaches into highlight reels by connecting marketing activities directly to business outcomes. Dashboards make it easy to showcase your team’s impact with customizable reports that pull data from across your ecosystem. Reports update in real-time, so you’re always sharing the latest insights, and stakeholders can get what they need without chasing your team down.

Can I customize the insights and reports?

Absolutely. Tenon’s flexible reporting tools adapt to your team’s unique KPIs, goals, and workflows. Build custom dashboards that highlight what matters most, whether it’s campaign performance, team productivity, or revenue impact. Start with ready-to-use templates, then tailor them to help leadership clearly see your wins.

Can I track real-time marketing performance?

You bet. Tenon gives you a live view of your marketing efforts with dashboards that refresh in real time. When a campaign launches, you can watch engagement metrics climb—no need to wait for monthly reports. Your team can spot what’s working (and what’s not) and pivot quickly without wasting time or budget.