Power Your Marketing with ServiceNow.

Marketing automation, fully connected on the Now Platform.

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Marketing WORK

Plan, Collaborate, and Align Your Team

Build and track campaign priorities with templates, calendars, and shared goals
Boost efficiency with unified brand standards and collaboration tools
Showcase marketing value and impact with insights and configurable reports

Marketing work managment

Marketing automation

Create, Launch, and Engage Your Audiences

Organize and segment audiences for targeted outreach
Nurture leads and customers with targeted messages
Craft marketing journeys to maximize engagement at every stage of the customer lifecycle

Marketing Automation

"Powered by the ServiceNow Platform, Tenon is changing the way marketers work. By bringing marketing teams together on a single, united platform, organizations can better connect people, processes and systems to drive efficiencies and improve experiences, while saving time and money."

John Ball

John Ball

SVP + General Manager, Customer + Industry Workflows, ServiceNow

"The fact that Tenon has been designed for a marketing team and that its purpose is to support the marketing effort made it very attractive to us."

Kelly McDermott

Kelly McDermott

CMO, Caregility

Connect Marketing to ServiceNow

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Common FAQs

What is Tenon?

Tenon is a specialized marketing solution built natively on the ServiceNow platform. It unifies your marketing technology stack, connects scattered data, and helps teams plan, launch, and track campaigns through more structured, efficient workflows. From sales to marketing to customer service, everyone stays aligned and focused on impact.

How does Tenon work with ServiceNow?

Tenon is built on ServiceNow and uses your existing customer data and workflows. It presents that data in a way that’s built for marketers—clear, visual, and easy to navigate—so your team can focus on campaign execution without relying on technical workarounds. Your IT team benefits, too, by getting more value from the platform they’ve already invested in.

Do you need ServiceNow to use Tenon?

Yes, Tenon is built specifically for organizations using ServiceNow. It relies on your existing platform infrastructure to unify marketing, sales, and customer data, without adding another disconnected system to manage.

Who can benefit from using Tenon?

Marketing and operations teams are Tenon’s sweet spot, but the benefits extend across your organization. CMOs and marketing leaders get greater visibility and control over campaigns and resources. Demand gen and growth teams love how quickly they can launch and optimize campaigns. Sales benefits from better-quality leads and smoother handoffs. And your C-suite? They’ll appreciate when marketing starts speaking their language: measurable business results.

How does Tenon support marketing automation?

Tenon brings marketing automation directly into your ServiceNow ecosystem so you can build customer journeys, emails, landing pages, and SMS campaigns without bouncing between disconnected tools. It’s easy to trigger the right message based on customer behavior and data already living in ServiceNow. Use our drag-and-drop interface to design customer journeys, schedule campaigns, and track performance—all from a single solution.

What features does Tenon offer for marketing work management?

Tenon gives you everything you need to manage marketing work in one place. Organize campaigns with our easy-to-use calendar, assign tasks with clear ownership, and track milestones that keep everyone aligned. Kanban marketing boards help visualize agile workflows, and built-in collaboration tools keep feedback where the work happens. Best of all, planning and execution stay in sync, eliminating the need to manage disconnected tools.

How is Tenon implemented within an organization?

Getting started with Tenon is refreshingly straightforward. Since we’re directly on your ServiceNow platform, we work with your team to tailor the solution around your existing workflows and integrate it with your broader tech stack. From personalized training to ongoing check-ins, we’re with you every step of the way.