As Summit 7 rapidly expanded, the need for a robust system that could unify disparate data and streamline operations across the enterprise became crucial. Partnering with Tenon, built on the robust ServiceNow platform, Summit 7 was able to optimize investments to maximize returns with enhanced connectivity and alignment and by leverage data-driven insights for strategic decision-making.
The Challenge
In the midst of rapid growth, Summit 7 found itself grappling with scattered systems and data silos that hindered efficient decision making and visibility across departments. The challenge was not just managing growth but scaling operations in a way that could maintain agility and foster innovative marketing strategies.
The Solution
Tenon's solution, built on ServiceNow, provided the pivotal connectivity needed to unify Summit 7’s marketing, sales, and service operations. By creating a centralized platform, Tenon facilitated seamless interactions throughout the enterprise, ensuring that marketing and sales had access to centralized data and insights.
The Impact
Increase Revenue With Full Enterprise Transformation
Tenon simplified strategy into a single source of truth across marketing, sales, and service, boosting efficiency and alignment. Resulting in more strategic, targeted, and effective marketing effort that accelerates outcomes and maximizes ROI.
Align Sales and Marketing
With Tenon, Summit 7 has a clear understanding of where their marketing dollars are most impactful, ensuring optimal resource allocation and boosting sales performance.
Prove Marketing Value
By connecting marketing efforts directly to revenue and influence outcomes, Tenon helped Summit 7 demonstrate the tangible value of their marketing investments. This alignment not only justified marketing spend but also highlighted the impact of marketing on the overall business growth.
With Tenon, Marketing connects from brainstorm to brilliance.
Discover Marketing Work + Automation, built on ServiceNow.
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